How Long Should Sponsored Content Stay Live?

As part of Vamp’s campaign requirements, your sponsored content must remain live on your social media for a set period after posting.

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Why This Matters

Keeping your content live helps:

• Meet campaign requirements
  Ensure you’re compliant with Vamp’s terms and conditions
• Deliver value to brands
  Give your content time to perform and reach your audience
• Avoid payment or approval issues
  Removing content too early may impact campaign completion

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How Long Content Must Stay Live

• Your sponsored content must remain live for at least:  90 days after the campaign ends

This applies to all required campaign deliverables unless stated otherwise in the brief.

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When You Can Remove Your Content

• After the 90-day period, you are free to:
  • Delete the content
  • Archive it
  • Replace it with new content

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Important Notes

• Do not remove content early unless explicitly approved
• Always check your campaign brief, as some campaigns may have different requirements
• Keeping content live ensures full compliance and smooth payment processing

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Tips for Managing Your Content

• Set a reminder for when the 90-day period ends
• Keep track of your campaign timelines
• If unsure, confirm with the brand before removing content

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Frequently Asked Questions

Can I delete my content before 90 days?
No — unless you have explicit approval. Removing content early may affect your campaign status.

Does the 90 days start from when I post?
It starts from the end of the campaign, not the posting date.

What happens if I remove content too early?
This may impact your compliance with the campaign and could delay or affect payment.