At Vamp, all campaign content must stay live on your Instagram feed for a minimum of 90 days. This means that you cannot delete or archive your content before this period has passed. This is clearly outlined in our T&Cs.
We understand the importance of supporting you as a content creator, so we make sure you’re paid before the 90-day period ends. This payment is made in good faith that you'll honor the 90-day live period for your campaign content.
What Happens if Content is Deleted Before the 90-Day Period?
If you delete or archive your campaign content before the 90-day period is up, the Vamp app will notify our team. We will ask you to repost it, but keep in mind that reposted content often gets a lower engagement rate, which may affect your performance in campaign reporting.
Furthermore, campaign content is compiled into a live hub where the client can view and link back to your feed. If your content is removed prematurely, it will no longer be visible in this hub, which reflects poorly on your participation in the campaign.
This can also impact your opportunity to earn additional income from the content. Clients often purchase extra usage rights for content displayed in the hub. If your post is missing, you’ll miss out on this opportunity.
The Bigger Picture: Reputation Matters
Every action you take on a campaign affects your reputation — not just yours, but also Vamp’s and the influencer marketing industry as a whole. A negative impact can influence whether you're shortlisted for future campaigns or selected by clients to collaborate again.
That's why it’s important to plan ahead and create content that you're proud to keep live for at least 90 days. Authenticity is key to making content that aligns with your brand and will perform well during the campaign's duration.
Have Concerns? We’re Here to Help!
We know you’ll do right by us and the brands you collaborate with, but if you ever have any concerns or questions, don’t hesitate to reach out. Our team is here to support you! 🤗
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