How to Allow a Brand to Boost Your Content (Partnership Ad Code)

If you’re working on a campaign that includes paid amplification, you may be asked to share a Partnership Ad Code. This allows the brand to boost your content directly from your Instagram profile.

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Why You’ll Love It

Enabling Partnership Ads helps you:

• Increase your reach
  Your content can be amplified to a larger audience
• Collaborate more effectively with brands
  Meet campaign requirements for paid media
• Maintain visibility on your profile
  Ads run from your account, keeping content authentic

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How to Enable a Partnership Ad Code

Follow these steps in the Instagram app:

1. Open Your Content

• Go to your profile
• Select the Post, Story, or Reel you want to use

2. Access Settings

• Tap the three dots (⋯) in the top right corner

3. Select Partnership Options

• Tap Partnership label & ads

4. Turn On Partnership Ad Code

• Toggle on Get Partnership Ad Code

Note:
You can turn this off anytime. Disabling it will:

• Stop new ads from being created
• Allow any active ads to continue running

5. Copy the Code

• Once enabled, your ad code will appear
• Tap Copy and share it with the brand

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What Happens Next

• The brand will use your code to run ads from your content
• Your post remains on your profile while being promoted
• You may see increased reach and engagement

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Tips for Smooth Collaboration

• Confirm with the brand which post to enable
• Ensure your content meets campaign and ad requirements
• Share the code promptly to avoid delays in campaign launch

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Frequently Asked Questions

Can I turn off the Partnership Ad Code later?
Yes — you can disable it anytime. Existing ads will continue, but new ones can’t be created.

Will this affect my content?
No — your content stays the same on your profile. The brand simply promotes it as an ad.

Do I need to approve the ad?
No — once you share the code, the brand manages the ad through their Ads Manager.