How to Post Your Approved Content on Instagram & TikTok

The final step is to post your content on Instagram or TikTok and go live with your brand collaboration. Follow the steps below to ensure everything is set up correctly.

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Why You’ll Love It

Posting your content correctly helps you:

• Get paid without delays
  Ensure all campaign requirements are met
• Stay compliant with brand guidelines
  Proper tagging and disclosures are required
• Maximize your reach
  Enable boosting and performance tracking

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Before You Post

Make sure:

• Your content is approved in Vamp
• You are using the final approved caption
• You follow all tagging and disclosure requirements

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How to Post on Instagram

Follow these steps to publish your branded content:

1. Prepare Your Content and Caption

• Upload your approved content
• Add your approved caption
• Tap Next

If You're Posting a Carousel (Multiple Images)

If the approved deliverable is a carousel post, you'll need to upload all approved images before proceeding.

• Tap the + icon from your Instagram profile then Post.
  
• Click Select and tap all approved images included in the carousel.
  
• If the order of the images is important, select them in the same sequence approved by the brand, as Instagram will upload them in the order selected.
• Review the carousel to ensure all images are included and displayed in the correct order.
  
• Tap Next and continue with the posting steps below.

Important: Only upload the images that were approved by the brand. Adding, removing, or changing the order of images without approval may result in the content not meeting campaign requirements.

2. Add Paid Partnership Label

• Tap Advanced settings
• Scroll to Branded content
• Toggle on Add paid partnership label

3. Add Your Brand Partner

• Tap Add brand partner
• Enter the brand handle shared with you in the 1:1 chat

4. Allow Brand to Boost

• Toggle on Allow brand partner to boost
• This allows the brand to promote your post

5. Publish Your Post

• Tap Share
• Your content is now live 🎉

💡 Heads up!
If you’re using copyrighted music, you may not be able to post.

• Switch to a royalty-free track from the Facebook Sound Collection

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How to Post on TikTok

Follow these steps to publish your branded content:

1. Prepare Your Content and Caption

• Upload your approved content
• Add your caption
• Tap Next

If You're Posting a Carousel (Multiple Images)

If the approved deliverable is a carousel post, you'll need to upload all approved images before proceeding.

• Tap the + icon from your TikTok profile.

  

• Toggle to Photo when creating your TikTok carousel post then click you album or gallery at the lower left corner of the page.

  

• Select all approved images included in the carousel.
  
• If the order of the images is important, select them in the same sequence approved by the brand, as TikTok will upload them in the order selected.
• Review the carousel to ensure all images are included and displayed in the correct order.
  
• Tap Next and continue with the posting steps below.

Important: Only upload the images that were approved by the brand. Adding, removing, or changing the order of images without approval may result in the content not meeting campaign requirements.

2. Set Up Content Disclosure

• Tap Content disclosure and ads
• Toggle on Disclose Post Content
• Ensure Branded Content is selected
  

3. Link the Campaign

• Under Brand Partnership, tap Link Campaign

  

4. Add the Campaign Code

• Tap Add campaign code

  

  

• Paste the code provided on Vamp (e.g. 6BN9N2K15I01A)
• Select the correct deliverable slot
• Tap Link campaign

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5. Confirm Performance Sharing

• A pop-up will appear
• Tap Confirm to allow the brand to view performance
  

6. Save and Post

• Tap Save
• If prompted, tap Continue on the disclosure reminder
• Your post is now live 🎉
  

💡 Heads up!
If you get an error when adding the campaign code (e.g. expired or invalid),

• Message the brand via 1:1 chat ASAP for help

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Tips for a Smooth Posting Experience

• Double-check all tags and disclosures before posting
• Use the exact brand handle provided
• Ensure boosting permissions are enabled
• Follow all campaign requirements

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Frequently Asked Questions

Can I edit my post after publishing?
Yes — but avoid changing required tags, captions, or disclosures.

What happens if I forget to tag the brand?
Your post may not meet campaign requirements and could delay payment.

Why can’t I add music on Instagram?
Some copyrighted tracks aren’t allowed — switch to approved music.

What if my campaign code doesn’t work on TikTok?
Contact the brand via chat immediately for a new or updated code.