Setting and Managing Digital Usage Rights for Your Content

When applying for a social brief, you'll now be asked to include your rate for Digital Usage Rights. This allows the brand to use your content across their digital channels for up to 12 months. Brands have the option to purchase these rights after approving your campaign content.

If your Digital Usage Rights are purchased, you’ll receive a message from Pandabot in the chat confirming the sale, and the payment will be processed according to Vamp's payment terms. If you set your extended usage rights fee to "0", you're offering the brand free access to these rights for 12 months.

How to Set Your Rates for Digital Usage Rights

On the App 📲

1. Select the Brief
   Choose the brief you want to apply for and tap Apply now.
   

2. Fill Out Your Rate Card
   On the next page, input your rate for Extended Usage Rights, max allocation, and fees for specific deliverables (e.g., Instagram post). Tap Next when you're done.
   

3. Agree to T&Cs
   You’ll be prompted to agree to Vamp’s terms and privacy policy. Once you consent, tap Next.
   

4. Apply
   Once you’re done, you’ll be all set! Keep an eye on your notifications to see if you’ve been shortlisted.
   

On Desktop 🖥️

1. Apply for the Brief
   After applying for a brief, you’ll be directed to the next page. Scroll down past Rates and Content Quantity to input your rates for Extended Usage Rights.
   

2. Save Your Settings
   Once you're happy with your rates, scroll down and tap Save to confirm.

💡 Heads up! You won’t be able to edit your rate once you've been selected for a campaign. Set a rate you're comfortable with upfront to increase your chances of selling your Usage Rights.

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What Can Brands Do with Your Content?

• Standard Inclusions:
  
  - Brands can access 60 days of paid social (boosting) on their channel or your channel. This starts from the day your content goes live and applies to social channels like Meta (Partnerships Ads) and TikTok (Spark Ads). We enable the ads through Partnership Ads, and the brand has the ability to leverage Meta Ads Manager and place it through that network. Unlike TikTok, Meta have multiple channel i.e. Facebook, Instagram etc. If you want to know how to provide boosting access to Vamp in Instagram, please check this article.
  
  - Brands can also repost the content organically on their specified feed.

• If Digital Usage Rights are Purchased:

  Brands gain access to 12 months of digital usage, which includes:

  - Use on websites, eDMs, and paid advertising (social ads, digital ads, advertorials).
  - The 12-month period begins from the date of purchase via Vamp.

💡 Heads up! Hold onto your original/raw files, as brands might request content without text overlays, filters, or music for additional uses.

• Content-Only Briefs:
  If the Vamp brief specifies content-only, the brand automatically receives 12 months of Digital Usage Rights starting from the content approval date.

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What to Do If a Brand is in Breach of Usage Rights

If you believe a brand is breaching the terms of Digital Usage Rights, reach out to Vamp support immediately through the app or website for assistance.

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Need Help or Have Questions?

Did we answer your question 😎, or are you still a bit 🤯?

We're here to support you at every stage. If you need additional help or have any concerns, don’t hesitate to reach out.

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Next Steps

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We’re committed to making your content collaboration experience smooth and successful! 💪