TikTok Ad Creative Guidelines: Safe Zones & Best Practices

When creating ads on TikTok, it’s crucial to ensure your content fits within the platform's guidelines, especially in terms of creative elements like text, stickers, and GIFs. This ensures your ad looks polished and professional when displayed to your audience.

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1. TikTok Safe Zones:

To avoid any creative elements getting cut off or hidden, it's important to keep your assets within the designated safe zones. This includes text, logos, stickers, and any other key elements of your ad.

• What are safe zones?
  Safe zones are specific areas within your video where your important content should be placed to ensure that it’s fully visible on all devices and within TikTok’s interface.

  Tip: If any part of your creative is placed outside these zones, there’s a high chance it will be cropped or obscured when the ad is published. You'll need to re-edit or re-shoot the content if this happens.

  • Visual Reference: Refer to the image with the green box in your app for a visual guide of where the safe zones are located.
    
    

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2. Less Text Is More:

When it comes to captions, keep in mind that TikTok only displays a maximum of 4 lines of text (1-100 characters). If your caption exceeds this, it will be truncated and the remaining text will be hidden behind a ‘See More’ button.

Best Practice:

• Try to keep your caption under 100 characters to avoid truncation and to ensure that the key message is visible to your audience without them needing to click “See More”.
  
  

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3. Previewing Your Ad Creative:

Before submitting your content for approval, it's essential to preview it to ensure that all elements (especially text) are placed correctly and will be displayed as intended.

• Preview Tool: Use the preview tool to check how your ad will appear on TikTok’s feed.
  • Settings: Be sure to set the preview tool to ‘In-Feed Ads’ and choose ‘iPhone 11 Pro Max/XS Max’ as the device for the most accurate preview of how your ad will appear on mobile.

This step is crucial for ensuring your ad meets all guidelines and will look great once it’s live.

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Key Takeaways:

• Safe Zones: Keep important content like text and logos within the designated safe areas to avoid cropping.
• Text Length: Limit captions to 100 characters or less to prevent them from being truncated.
• Previewing: Always use the preview tool to check your content before submitting it for approval.

By following these guidelines, you’ll ensure your TikTok ad is both visually appealing and compliant with platform requirements, leading to a smoother approval process and better results.

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Need Assistance? If you encounter any issues with your creative or need help using the preview tool, don’t hesitate to reach out via Vamp's chat support.

Happy creating! 🎥✨

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