How to Turn Organic Posts into Partnership Ads

Brands can turn organic posts into Partnership Ads—but only with the creator's permission. This process allows the brand to promote the creator’s content as paid ads through Meta's Ads Manager. To set this up correctly, follow the steps below:

Steps for Creators:

1. Upload Organic Content:

   • Create and upload your content to Instagram, ensuring it’s aligned with the campaign brief.

2. Request Paid Partnership Tag:

   • In your post settings, request the use of the Paid Partnership tag with the brand you are working with. This tag is essential to indicate the collaboration.

3. Give Permission for Promotion:

   • After uploading, you will need to give the brand permission to promote your post. This is a crucial step for turning your organic post into a paid ad.

4. Brand Approval:

   • The brand will review your request and, once approved, you can move forward with the promotion.

5. Brand Turns Organic Post Into Paid Ad:

   • With the Paid Partnership tag displayed on your post, the brand can then promote it as a Branded Content Ad through Meta’s Ads Manager.

Additional Notes:

• Make sure to comply with the campaign’s content requirements and only apply the Paid Partnership tag once permission is granted.
• Once approved, the content can be used by the brand as part of their paid advertising strategy.

For a more detailed guide on how to manage Partnership Ads, visit Vamp's website.