You can improve your engagement rate on Instagram by growing your strong personal brand and fostering an interactive community environment on your feed.
We've highlighted five key things you can do to increase your engagement rate on Instagram below:
1) Timing is everything
With Instagram’s algorithm, it’s very important to engage your followers within the first hour, if not first 10mins, of posting as this will determine the rate at which your post is shown to your other followers. The amount of interaction (likes/comments/dwell time) on your post will also affect this. Therefore choose your timing very carefully and attentively respond to any comments – especially in the minutes after posting. You may also wish to engage some of your community prior to posting by checking out and commenting on their recent posts which in turn prompts them to check out your latest posts. Sharing the love in this way establishes a relationship with your followers and helps build a community which is exactly what Instagram is all about.
2) Have a chat
When a person has taken the time to comment on one of your photos best practice is to reply when you can and try to continue the conversation. People are looking to you for product recommendations and advice so if they ask a question about a product do your best to give them an answer. They’ll be more likely to engage with your content again if they see you as a source of wisdom. Even if someone simply gives you a compliment be sure to comment back and thank them – it’s a sign of respect and allows you to start a conversation building the bond and strengthening your community of followers.
3) Keep it real
Your followers love you for being your weird and wonderful self. Like with any friendship, you’ll find they’ll stick around longer the more genuine you are and the more they get to know you. Share the story behind your images and don’t be afraid to ask your followers what they want to hear and see from you. Stories are also another great way to show off your personality in a way that can be real and unfiltered.
4) Consistency is key
As you focus on your feed and content you will naturally start to develop your own personal brand. Your brand is determined by the tone of your captions and the look and feel of your images. The more consistent you are with your creative execution the more your following will naturally grow – when your potential followers hit that blue Follow button they are doing so knowing what to expect from you and wanting to see more of it! There’s nothing more jarring on Instagram than posting a photo that looks out of place with your style. If there is a campaign that requires you to post in a way that’s quite different to your style ask yourself, “Would this look out of place on my Instagram?” If the answer is yes then it’s time to say “No thank you!”
5) The art of product endorsement, not product placement
Fact is, the reason why influencer marketers like you are so much better at reaching people than traditional forms of advertising is that people tune out of in-your-face ads. Where a sponsored post from a brand might achieve around 0.97% engagement (current average) on Instagram, Influencers are way ahead in their engagement game because you are displaying products in their natural environment and creating stories around the products that people can relate to.
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