How to Get an Instagram Professional Account?

Switching your personal Instagram account to a Professional Account (either as a Creator or Business account) is quick, easy, and free. With a Professional account, you unlock features such as insights into your followers, post performance, and the ability to connect with businesses or brands through Vamp. Follow the steps below to make the switch!

Steps to Switch to a Professional Account

1. Open Instagram
   Go to your Instagram profile and tap on the three horizontal lines in the top right-hand corner to open the menu.

2. Navigate to Account Settings
   Scroll down and tap Account or Settings, depending on your app version.

3. Switch to a Professional Account

   • Under "Account," tap 'Switch to Professional Account'.
   • Instagram will guide you through the process and ask you to select either a Creator or Business account. Choose the one that best fits your needs.

4. Complete the Setup
   Follow the on-screen prompts to finish the setup, including selecting your category (e.g., influencer, artist, public figure, etc.), linking to a Facebook page (required for creators and business accounts), and setting up contact options.

   Note: If you already have a professional account, you can switch between a Creator or Business account by going to Creator Tools and Controls.

---

Does It Cost Money?

No, Instagram Professional Accounts are free. There are no fees associated with upgrading your account to either a Business or Creator account.

---

Will Switching Affect My Reach or Algorithm?

No, switching to a Professional Account will not negatively affect your reach. Instagram has confirmed that the algorithm does not favor personal accounts over professional ones, or vice versa. Your reach depends on:

• Content: How engaging and relevant it is to your followers.
• Interaction: How often users engage with your posts.
• Recency: How recent the post is.

Instagram also uses machine learning to personalize what appears in each user's feed, based on their past interactions.

Myth Busting: Shadowbanning is not real, and Instagram does not hide your content based on your account type.

---

Will I Lose Followers from Switching?

No, you will not lose followers simply by upgrading to a Professional or Creator account. The number of followers you have is independent of your account type.

---

Will I Still Receive Vamp Briefs Without a Professional Account?

No, Vamp requires all influencers to have a Professional (Business or Creator) Instagram account. This ensures that you can be properly tracked for performance insights and reach your audience effectively. Additionally, the account must be linked to a Facebook page.

---

What Are the Benefits of a Professional Instagram Account?

1. Receive Vamp Briefs: Only Professional accounts are eligible to receive collaboration briefs from Vamp.
2. Audience Insights: View detailed insights into your followers' demographics, location, activity, and more.
3. Post Performance: See how your posts are performing and which content resonates most with your audience.
4. Promote Your Posts: Access to paid promotions to reach a larger audience.
5. Swipe Up Feature: If you have over 10,000 followers, you can add links to your Instagram Stories.
6. Category Tags: Make it easier for brands to find you based on your niche or industry.
7. Contact Button: Allows followers to get in touch directly via email or phone.

---

Are There Any Downsides?

No, there are no known downsides to switching to a Professional account. If you encounter any issues, reach out to Instagram or Vamp's support team for assistance.

---

Why Do Brands Require Influencers to Have a Professional Account?

1. Audience Data: Brands rely on audience insights to ensure they're targeting the right demographic (e.g., age, location, interests).
   • For example, if a fashion brand wants to target women in their 20s in Australia, your professional account allows you to provide the necessary data to prove your audience fits that demographic.
2. Targeting Restrictions: Brands with legal restrictions (such as alcohol or gambling brands) need to ensure that their content is targeted to the correct audience.
3. Campaign Insights: Brands get more detailed performance insights to measure the success of a campaign.
4. E-commerce Links: Professional accounts allow you to link directly to products (via the “Swipe Up” feature), shortening the path from inspiration to purchase.

---

Need Help?

If you need assistance with switching to a Professional Instagram account or have any questions, feel free to reach out to Vamp's support team by clicking the chat widget on the bottom right corner of your page.

---

By upgrading to a Professional Instagram account, you'll unlock valuable features to enhance your creator experience and collaborate effectively with brands through Vamp.