The choice is yours 🤗
We know you'll make the right choices about which collabs best align with your personal brand and what will resonate the closest with your followers.
A general rule of thumb for Vamp briefs is that you'll probably find yourself saying no to more briefs than you say yes to. Our motto is "if you don't know, say no".
We filter which briefs you receive so that they are as relevant as possible for you. Ultimately we give you the final say about whether you think an opportunity is right for you.
These are some simple questions to ask yourself before applying for a brief:
- Are you available for the posting dates?
- Do you like the product/brand?
- Are you happy and confident you can fulfil all the brief requirements?
- Do you think your followers will like the brand/product?
- Will you still be happy to proceed if your first choice of product isn't available?
- Are you happy with the payment?
- Are you excited by the opportunity?
Yay or Nay: is your next brand collaboration right for you?
Every single brand collaboration you choose defines you as an influencer. Knowing when to say no to a brief is just as important as when to say yes.
The most forward-thinking brands are incorporating influencer marketing into their long-term advertising strategy. This means there is an influx of opportunities for micro-influencers. At Vamp, we operate on an opt-in basis for our briefs. This gives you the power to apply for only those briefs which resonate with you the most.
Unlike the Insta-famous with six-figure followings, micro-influencers are intricately connected to their audience and know their devotees inside and out.
Significantly for brands, research has shown that micro-influencers have an 8x higher engagement than celebrities and are 4x more likely to get a comment on a post!
Such stats show the value of micro-influencers as powerful brand ambassadors. But which brands should you be saying yes to – and which ones is it best to pass on? Vamp’s got the inside guide on which collabs to choose!
#Pro tip 1: Be fearlessly authentic
At Vamp, our motto is “be fearlessly authentic.” As a member of our collective you are among the crème de la crème of influencers. We’ve chosen you to join us because we love your unique aesthetic and style. It’s important to keep this in mind when applying for briefs. Only opt in for the briefs which you know fit in with your carefully-curated feed and you feel confident producing high-quality, brand aligned content for.
As the person in charge of your feed, you have the inside scoop of which content creates the best engagement for your audience. Think about this when you opt in for the brief by finding out more about the brand and their products. (If the campaign is for a product or brand launch it’s particularly important that you do your research). A brand’s social accounts is an easy place to suss out what a brand stands for. This will also let you see the aesthetic they create online for themselves. Think about if this is something you wish to replicate on your own feed – if it is then go for it!
#Pro tip 2: Think like a brand
When considering Insta-collabs, it’s important to think like a brand. A brand wouldn’t risk compromising their carefully-crafted persona or reputation by aligning with another brand or campaign which didn’t reflect their own values and aesthetic. Similarly, you should only be promoting products which you feel comfortable and confident recommending.
Think about the way in which you would shoot the product if you are chosen for the brand, before you commit to taking part. It’s important to remember that the brand will require the product to be the hero of your image and logo/branding to be clear. If you feel that the colours or style of the product would not be a authentic to your feed, then it’s best to opt out. At Vamp, our briefs often allow you to choose from a range of products, which allows you to only promote products which fit naturally into your feed and lifestyle.
Similarly, Vamp briefs always ask which type of content you wish to shoot. This means you can create imagery or video which compliments your feed and offers the best engagement with your followers. Often there is also the chance to choose a theme around which to create your image and the message to convey in your caption. This allows you to ensure your caption is authentic. Notably, when micro influencers do a call to action the audience persuasion level is higher. This is because their followers are more connected to them and their audience trusts their opinion over a macro-influencer.
#Pro tip 3: Evolving identity
If there are certain brands you wish to collaborate with, it’s important to take a look at their Instagram to understand their aesthetic. Whilst at Vamp, we believe in remaining true to you this doesn’t mean your Instagram identity is static. Vamp understands that conscientious influencers will constantly be seeking new opportunities and ways in which your content and feed can develop.
Ultimately, if the brand collaboration gets you excited to create content then you can be confident you’re making the right decision to opt-in!
Did we answer your question 😎? Or are you still a bit 🤯?
Ain't no mountain high enough when it comes to helping you. ⛰️
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